Common traps to avoid once you’ve committed to become a better coach.
Every manager has the ability to be a great coach.
Coaching requires a strong commitment by the manager to empower their salespeople to grow. It involves a customized action plan and a continuous-learning environment, propelling salespeople past self-imposed barriers.
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A recent study found that few sales managers spend time coaching, and when they do it's generally ineffective, failing to get the desired results. The Coach's Playbook: Breaking the Performance Code answers the question of 'Why?' and offers a specific, actionable plan based upon the award-winning Sandler Selling System.