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The Coach's Playbook

Breaking the performance code

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The bestselling definitive playbook for effective sales coaching, based on proven principles of the award-winning Sandler Selling System.

“There is a difference between coaching and managing sales professionals. If you don’t understand the distinction, you are not getting the most out of your sales team. This book is a great guide to learning to coach and be coached. It speaks of the commitment required to be a good coach. The book is filled with great stories and anecdotes. It is a great read that is easy to understand and implement. But you need commitment to succeed.”

Michael Nick | Author, Adapt or Fail

The Sales Coach's Playbook, Second Edition 3D Image

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Get an overview of coaching practices from an award-winning Sandler trainer, and a discussion of the situations where they are most likely to be useful.

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About the Author

Author, Bill Bartlett NEW

Bill Bartlett

Bill Bartlett is Sandler’s Executive Vice President and, for 27 years, was the owner of Corporate Strategies & Solutions Inc., an authorized Sandler Training® center located in Naperville, Illinois. Bill is a critically acclaimed coach and facilitator who excels at identifying core challenges and implementing growth strategies that are transformative in their depth.

Bill’s client list spans from small businesses to Fortune 500 companies. As an accomplished executive coach, Bill also has worked with Fortune 1000 CEOs, professional athletes, and some of the leading actors in Hollywood.

With over 40 years of sales success, Bill helps clients increase productivity and profit by developing high performance behaviors, winning attitudes and superior sales and management techniques. This has made Bill an internationally sought-after speaker and trainer who offers a unique perspective and insight to his audiences on a wide range of professional development topics. Bill has a proven track record helping countless professionals achieve professional and personal heights previously unimagined.